The Hundreds Outlines a Brief History of Hip-Hop's Love Affair with Streetwear

In the early stages of streetwear's development, much of the brands were founded on truly humble beginnings. Prior to the mainstream adoption we see now, it was truly a branding and marketing victory when some of hip-hop's most influential artists donned gear from small independent brands in high-visibility situations. The Hundreds recently investigated this phenomenon with several key examples ranging from previous generations of artists including Raekown and the 2 Live Crew to more modern figu...